We plan, attribute, measure and optimise search across every channel available. This includes properly addressing mobile, taking advantage of its unique context and opportunities such as local search.
Search is no longer limited to keywords. We connect search with online and offline media, and with all available signals using CRM data or third-party audience data.
Thanks to our global footprint, our clients’ campaigns are not only based on our deep understanding of local consumers and local search landscape, but also on shared best practices on the most effective Paid Search tactics across our network.
Paid Search is a balance between efficiencies and scalability whilst hitting defined KPI’s. We encompass a relentless and detailed testing approach to accelerate brands’ performance.