Introduction
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.
iProspect a global digital-first end-to-end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Netflix, Gucci, BMW, Intel, Carlsberg, Hilton, Levi’s, Microsoft, Procter & Gamble and IKEA. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.
Purpose of the Role
This Client Partner role will be leading the relationship with one of the world’s biggest and most famous retailers, and one our longest dentsu clients, IKEA.
This client leadership role will encompass responsibility for the day-to-day & communications planning output, managing the end-to-end campaign process for IKEA alongside their partner agencies. This role will lead a diverse and successful team of Planning Directors, Planning Managers and Planning Executives.
This role would be an ideal next step for an experienced Account Director, or someone already at Business Director / Client Partner level looking for a new challenge.
Key Responsibilities
Driving transformative business results for IKEA, resulting in client retention and satisfaction whilst ensuring commercial growth.
Developing a deep understanding of the IKEA business, communication model, and lead the planning output, supporting the Planning Directors in day-to-day management of the client.
Be a trusted advisor to IKEA, seen as a strategic partner and leader of IKEA’s business and delivering on their transformative comms plan.
Championing iProspect’s experimentation agenda and ensuring team adoption of our Intersections Planning process to deliver effective & forward-looking communications plans alongside outstanding client service - this is a critical element in delivering on our client’s expectations.
Work hand-in-hand and have a leading voice with IKEA’s partner agencies, primarily Mother, to ensure our strategies are aligned, deadlines hit, responses are integrated, and the work is best positioned to answer client and media objectives.
Executing commercial management of the IKEA account alongside the Managing Partner, including ownership of client contract, optimisation of the people/FTE plan to match requirements, forecasting of secured revenue, cost base, opportunity pipe for IKEA, and operational finance excellence.
Demonstrate team leadership, managing the client service team effectively by ensuring expectations are set and clearly communicate with internal and external stakeholders, whilst cultivating and championing a positive and healthy team culture
Directly line manager your team and take responsibility and care for their career development.
Qualifications + Skills
Extensive experience and understanding of media and advertising - working on integrated marketing campaigns, primarily across above-the-line brand and performance clients.
Experience in advising/creating detailed media plans for a multimillion-pound billing client.
Proven experience of collaborating with partner agencies.
A track record of generating revenue for your agency and market-leading work for your clients through your ability to see situations from a commercial perspective.
Great interpersonal and communication skills with the ability to build strong and lasting relationships with clients.
Strong negotiation skills and experience - able to explain and sell value adding products to clients and act with diplomacy.
A trusted client adviser with strong people management experience and skills.
What we offer
This is a permanent role.
The team is based in our London office but operates under flexible working arrangements, and this role will include roughly fortnightly travel to IKEA’s Wembley office.
As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
About dentsu
Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.