We provide clients with a complete range of services to help them boost the effectiveness, relevance, and performance of their largest marketing investment, media.
Our agencies have topped several of the most trusted global media agency rankings as we continue to expand our relationships with global marketers and brands. We are committed to helping clients manage the ever-increasing complexities of media, data, customer advocacy and privacy while maximizing business outcomes.
Our expertise areas are Strategy and Transformation, Insights and Planning, Buying, Optimisation, Media effectiveness and the like.
Key Responsibilities
Account Direction
- To be the primary day-to-day contact for clients and to drive client strategy ensuring the agency provides a lead role in communications planning
- To drive business growth through existing clients and support new business leads generation, developing proactive action plans and product propositions continuously that takes into consideration market change dynamics across time
- Direct team members to ensure appropriate campaigns & programs are executed appropriately
- Keep abreast of internal and external factors that may impact the client’s business
- Responsible to ensure client’s contractual obligations for media KPIs is met
Client Relationship
- Develop a deep understanding of client’s business beyond media and has a clear understanding of business implications
- To monitor clear and accurate budget & contract forecasting for all clients
- To monitor and review the planning process and skills of planning team to ensure clients receive the best service
- To monitor external environment and highlight to Business Director with the intention to inform the client of implications and possible action plan required
- Organize annual / bi-annual / quarterly review of account and work with Business Director to implement outcomes
- Organize client appraisal sessions and action plan that lead to implementation outcomes
New Business
- Responsibility in helping to develop and present new business pitches with the Business Director
Personnel Management
- Ensure that managers/assigned staff remain updated and competitive through relevant training and coaching Coordinate with Business Director on training programs needed by staff
- Provide up-to-date assessment and recommendations of managers/assigned staff to Business Director / Management to ensure team overall performance, engagement, and health
Awards
- Develop and live creativity in ensuring client solutions are award worthy
- Play an active role in support of the Business Director in awards participation through case study development, submission, and presentation
Requirements:
- Understands client’s requirements and develops a compelling vision which will form the basis of their overall communications plan
- Skilled at developing and promoting a compelling communication strategy, media planning and business outcome driven proposition for and within their client’s brands and market
- Strategic thinking and planning capability with proactive engagement with client beyond media, e.g. integrated communications planning (Brand, Creative, Media, PR, Experiential), e-commerce, data, digital etc
- Account management skills, including the ability to upsell added-value solutions, develop new revenue streams
- Partnering skills. Able to work effectively with third parties, e.g. media partners, creative agencies, web development, activation / experiential agencies etc
- Mentoring and training, managers / assigned planners to develop their skills in the planning area.
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