Content quality and relevance
One of the primary objectives of Google's algorithm updates is to deliver the most relevant and high-quality content to its users. Therefore, it is essential for businesses to focus on creating content that is useful, informative, and meets the needs of their target audience. Google has been pushing for more in-depth and comprehensive content that provides value to users, rather than short-form content that lacks substance.
User experience and page speed
Google has also been focusing on delivering a better user experience by prioritizing websites that provide a fast and seamless browsing experience. This is why page speed and mobile-friendliness have become essential factors in the ranking algorithm. Businesses need to ensure that their websites load quickly, are easy to navigate, and optimized for mobile devices to improve their search engine rankings
Backlink quality and relevance
Backlinks have always been a crucial factor in Google's ranking algorithm, but the focus has shifted from quantity to quality and relevance. Google has been penalizing websites with low-quality or spammy backlinks, while rewarding those with high-quality and relevant links. Businesses need to focus on building high-quality backlinks from reputable sources that are relevant to their industry.
Local search optimization
Local search has become increasingly important over the years, and Google has been making efforts to improve its local search algorithm. Businesses that optimize their websites for local search terms and create a Google My Business profile are more likely to appear in local search results. Google has also been prioritizing local businesses in search results, making it essential for small and medium-sized businesses to focus on local SEO.
Natural language processing
Google's natural language processing (NLP) algorithm has improved significantly over the years, allowing it to understand user queries better. This means that businesses need to optimize their content for natural language search queries rather than focusing solely on keywords. Using long-tail keywords, answering frequently asked questions, and creating content that addresses user intent can help businesses rank higher in search results.
E-E-A-T
E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness, and it has become an essential factor in Google's ranking algorithm. Google wants to deliver high-quality content from credible sources, so businesses need to establish themselves as experts in their industry and build a reputation for trustworthiness. This can be achieved by creating informative content, showcasing industry expertise, and gaining positive reviews from customers.
How to keep up with Google’s Algorithm Updates
While there are many sources to stay updated about Google Search Algorithm Updates, Dentsu recommends using following sources of truth:
• Google’s official page on Search Algorithm Updates
• Google Algorithm Update summary on our very own TechnicalSEO.com
In conclusion, Google search algorithm updates teach us that businesses need to focus on delivering high-quality, relevant content that provides value to users. They also need to ensure that their websites are optimized for user experience, page speed, mobile-friendliness, backlink quality, local search optimization, natural language processing, and E-A-T. Keeping up with Google's algorithm updates and adapting to these changes is essential for businesses to maintain their search engine rankings and drive organic traffic to their website.
