The Future of Home report examines some of the key trends at play in the home sphere and serves as a guide for marketers eager to make the most of the home opportunity.
As people re-evaluate their homes – not only looking at the roof under which they sleep, but also the planet where they live, the neighbourhood where they belong, the goods they purchase and the technology surrounding them – the pandemic introduces its set of contradictions and trade-offs, often acting simultaneously as a catalyst and an obstacle to pre-existing dynamics and behaviours.
WELCOME TO THE FUTURE OF HOME
The Future of Home report examines some of the key trends at play in the home sphere and serves as a guide for marketers eager to make the most of the home opportunity. We will start by exploring five fundamental dimensions of the home revolution before delving into how this new landscape will impact commerce, and what it means for brands.
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