News
Leveraging the 3 C’s of Media Convergence
Blog
Global President, Amanda Morrissey, delivered a keynote address titled ‘Convergence of Media’ at the unveiling of the dentsu-e4m Digital Advertising 2022’ report
5 mins read
YouTube SEO Guide
Blog
You have probably heard of Search Engine Optimization (SEO) before. But not many people have heard about YouTube SEO and channel and video optimization on the world's second largest search engine. The more a video is optimised, the better it will rank and the more positive its effect on the rest of the channel. In this YouTube SEO guide, you can learn a lot about how to optimise your presence on the video platform.
17 mins read
Hamish Kinniburgh appointed as the Global Chief Strategy and Consultancy Officer for all media agencies within dentsu
Blog
dentsu announces a strategic senior global hire, with the appointment of Hamish Kinniburgh as Global Chief Strategy & Consultancy Officer, Media, dentsu.
2 mins read
Carlsberg Group selects iProspect, a dentsu company, as new global media agency
Blog
Today the Carlsberg Group announced that iProspect has been appointed as its new agency, responsible for driving the company's advertising and marketing campaigns across all markets.
2 mins read
Common Website Migration SEO Mistakes to Avoid
Blog
Navigating your way through your website's migration without damage can be tricky. Avoid these SEO mistakes during the process and protect your rankings.
4 mins read
Ad Spend Report December 2022
Blog
Advertising Spend is projected to keep rising through the next few years, but the growth is slowing. Discover more insights at iProspect.
2 mins read
Retail Media Shakes Up Adland
Blog
eMarketer projects retail media spend to hit $61.15bn in 2024 in the US alone, accounting for nearly 20% of digital ad spend. Armed with an unrivalled wealth of first-party shopper data, platforms like Amazon, Walmart, and Deliveroo are turning themselves into compelling advertising options for brands.
3 mins read
RECMA names iProspect as ‘surging’ in annual media network report
Blog
RECMA (Research Company Evaluating the Media Agency Industry) named iProspect a Top 15 global digital agency network, ranked 14th overall.
2 mins read
iProspect featured in WARC’s Gen Z Report
Blog
What do they think marketers need to keep in mind when trying to engage young people? Discover more about Gen Z, at iProspect.
3 mins read
Midyear dentsu Ad Spend Report 2022
Blog
The midyear follow-up to the January 2022 edition of the dentsu Global Ad Spend Forecasts points to a continued recovery despite another year of economic uncertainty.
5 mins read
iProspect snaps up Josh Dwiggins as new Global Chief Client Strategy Officer
Blog
iProspect announces the appointment of Josh Dwiggins to its global leadership team as Global Chief Client Strategy Officer.
2 mins read
Dentsu Ad Spend 2022
Blog
The new dentsu Ad Spend Report forecasts 9.2% growth in global advertising investment in 2022, outpacing real GDP growth projections by 4.7 percentage points. Dentsu combines data from more than 50 global markets on a semiannual cadence. The current report anticipates US$745bn in global ad spend.
5 mins read