News
Leveraging the 3 C’s of Media Convergence
Blog
Global President, Amanda Morrissey, delivered a keynote address titled ‘Convergence of Media’ at the unveiling of the dentsu-e4m Digital Advertising 2022’ report
5 mins read
YouTube SEO Guide
Blog
You have probably heard of Search Engine Optimization (SEO) before. But not many people have heard about YouTube SEO and channel and video optimization on the world's second largest search engine. The more a video is optimised, the better it will rank and the more positive its effect on the rest of the channel. In this YouTube SEO guide, you can learn a lot about how to optimise your presence on the video platform.
17 mins read
Hamish Kinniburgh appointed as the Global Chief Strategy and Consultancy Officer for all media agencies within dentsu
Blog
dentsu announces a strategic senior global hire, with the appointment of Hamish Kinniburgh as Global Chief Strategy & Consultancy Officer, Media, dentsu.
2 mins read
Carlsberg Group selects iProspect, a dentsu company, as new global media agency
Blog
Today the Carlsberg Group announced that iProspect has been appointed as its new agency, responsible for driving the company's advertising and marketing campaigns across all markets.
2 mins read
Common Website Migration SEO Mistakes to Avoid
Blog
Navigating your way through your website's migration without damage can be tricky. Avoid these SEO mistakes during the process and protect your rankings.
4 mins read
Kā pāriet uz Google Analytics 4
Blog
Esam apkopojuši galvenās darbības, ko iesakām veikt, lai pārietu uz Google Analytics 4.
3 mins read
Meklējām praktikantu digitālajā mārketingā un analītikā ar iespēju turpināt darbu pēc prakses
Blog
Piedāvājam prakses iespēju studentiem un jaunajiem absolventiem, kuri meklē reālās pasaules pieredzi un profesionālo izaugsmi vadošā globālā mārketinga aģentūrā. iProspect ir vadošā globālā digitālo mediju aģentūra, kas ir daļa no dentsu tīkla. iProspect strādā vairāk nekā 8000 darbinieku 93 valstīs, tostarp Latvijā. iProspect palīdz uzņēmumiem augt ar izmantojot un performance mārketingu. iProspect Latvia komanda strādā ar lielākajiem globālajiem un vietējiem zīmoliem un e-komercijas uzņēmumiem kā Printful, Philips, 220.lv un citiem. iProspect mēs uzskatām, ka esam dzimuši, lai nemitīgi attīstītos un izaicinātu sevi. Mēs vienmēr cenšamies pastāvīgi uzlabot to, ko darām. KO TU DARĪSI: Apgūsi praktiskās un teorētiskās digitālā mārketinga un analītikas zināšanas no nozares ekspertiem: - Reklāmu Google, Meta (Facebook, Instagram) u.c. platformās. - Google Analytics iestatīšanu un datu analīzi. - Mārketinga izsekošanas iestatījumus un analīzi. - Mārketing datu analīzi un vizualizāciju izmantojot dažādus rīkus. Piedalīsies reālajos darbos un projektos. KO MĒS SAGAIDĀM: - Analītisko un kritisko domāšanu. - Interesi par digitālo mārketingu, datu analīzi, e-komerciju. - Datu analītiķa specializācijai: vismaz pamata zināšanas kādā no programmēšanas valodām R/Python/JavaScript/SQL. - Formālo vai neformālo izglītību mārketingā, statistikā, matemātikā vai programmēšanā. - Teicamas latviešu un angļu valodas zināšanas. - Vēlmi pastāvīgi mācīties un attīstīt savas profesionālās prasmes. - Spēju patstāvīgi organizēt savu darbu. KO MĒS PIEDĀVĀJAM: - Elastīgu prakses grafiku ar iespēju strādāt gan attālināti, gan birojā. - Apmācības, iespēju pilnveidoties un iegūt starptautisku pieredzi. Piekļuve tehnoloģijām, apmācībām, materiāliem un zināšanām no iProspect, dentsu globālā tīkla un lielākajiem mediju partneriem, piemēram, Google, Meta un citiem. - Iespēja turpināt strādāt un attīstīties uzņēmumā pēc prakses PPC speciālista vai mārketinga datu analītika pozīcijās. Lai pieteiktos, sūti savu CV uz info.latvia@iProspect.com 0
2 mins read
What should brands learn from Google Search Algorithms
Blog
Google Search Algorithm Updates are a great source for brands to adjust their organic strategy, rather panicking about it. Learn more on how can you use it to your advantage.
3 mins read
iProspect bags the Zalando media account
Blog
The international fashion company selects iProspect as its Global Media Agency of Record following a competitive pitch.
2 mins read
The importance of maintaining investment during periods of financial downturn
Blog
Recession, financial downturn, call it what you will… what is clear is that the immediate reaction of many brands in periods of financial hardship is to claw back or reduce marketing budgets. From a media and marketing perspective it is of course frustrating when it seems like cutting ad spend is the immediate solution finance departments find to balance the books or prepare for a potential economic downturn. But is it the best solution, and if not, what does history and experience tell us is?
4 mins read
Ad Spend Report December 2022
Blog
Advertising Spend is projected to keep rising through the next few years, but the growth is slowing. Discover more insights at iProspect.
2 mins read
Performance Marketing Specialist (middle/senior)
Blog
iProspect is a leading global digital-first media agency, part of dentsu international. iProspect has over 8000 employees in 93 countries, including Latvia. iProspect accelerates brands through a performance mindset. iProspect Latvia team works with the largest global and local brands and e-commerce businesses such as Printful, Philips, 220.lv and others. In iProspect, we believe we are born to perform. We always seek how to constantly improve what we do. WHAT WILL YOU DO: Help iProspect clients to grow and reach their business and marketing goals. Plan, setup, optimize and scale digital marketing campaigns in Latvia and worldwide, working mostly with Google, but also with Facebook (Meta) and other ad channels. Consult clients on digital performance strategy, channels, performance optimization and other digital marketing topics, independently and with other senior team members. Communicate with clients and colleagues in Latvia, Baltics and worldwide. Constantly learn and improve your knowledge. WHAT WE EXPECT FROM YOU: Analytical and critical thinking. 2-3+ year experience with performance campaign managing, optimization and scaling in various markets. Knowledge and experience with Google Ads campaign management and Google Analytics, preferably also with Facebook (Meta) Ads. Experience with other ad, analytics, visualization and attribution tools is beneficial. Fluent Latvian and English language knowledge. Ability to independently organize your work. Interest in Digital Marketing, Analytics, Ecommerce and Conversion Optimization. Desire to constantly learn and develop your professional skills. WHAT WE OFFER: Work in one of the largest global digital media and performance agencies. Salary from 1700 EUR gross, depending on experience and skills. Health insurance and social guarantees. Flexible work schedule working from home or office. Friendly and professional team. Teambuilding events. Training, opportunity to improve and gain international experience. Access to technology, training, materials, and knowledge from iProspect, dentsu global network and largest media partners, such as Google, Meta and others. To apply, send your CV to info.latvia@iProspect.com 0
2 mins read