PPC Paid Search
How It Works
Omnichannel solutions
We plan, attribute, measure and optimise search across every channel available. This includes properly addressing mobile, taking advantage of its unique context and opportunities such as local search.
Data integration
Search is no longer limited to keywords. We connect search with online and offline media, and with all available signals using CRM data or third-party audience data.
Global delivery, Local expertise
Thanks to our global footprint, our clients’ campaigns are not only based on our deep understanding of local consumers and local search landscape, but also on shared best practices on the most effective Paid Search tactics across our network.
Always-on experimentation
Paid Search is a balance between efficiencies and scalability whilst hitting defined KPI’s. We encompass a relentless and detailed testing approach to accelerate brands’ performance.
