YouTube SEO Guide

You have probably heard of Search Engine Optimization (SEO) before. But not many people have heard about YouTube SEO and channel and video optimization on the world's second largest search engine. The more a video is optimised, the better it will rank and the more positive its effect on the rest of the channel. In this YouTube SEO guide, you can learn a lot about how to optimise your presence on the video platform.

17 mins read

iProspect Bolsters Strategic Capabilities with Key Senior Leadership Appointments

dentsu Canada announces three key leadership appointments at iProspect – the group’s full-funnel, performance-first media agency.

3 mins read

How iProspect Is Building an End-to-End Media Mindset

iProspect Seeks to Balance Being a Full-Service Agency With Performance Marketing

3 mins read

Danielle Gonzales Joins iProspect as Its First North America CEO

Danielle Gonzales Joins iProspect as Its First North America CEO

3 mins read

Global Demand For Privacy - The Beginning of A New Era

The Beginning of A New Era | A Guide for the New Era of Digital Marketing | The Cookieless World

3 mins read

How to Leverage Consumer Intent & UX

Future Focus 2021| Making the Most of Attention by Aligning UX with Consumer Intent| iProspect Global

5 mins read

Future Focus 2021: Brands Accelerated

The new iProspect Future Focus report explores the intersection of consumer attention, commerce and data.

3 mins read

RELAUNCH OF iProspect

2 mins read

The Importance Of Structured Data

Future Focus 2021| The Renewed Importance of Structured Data| iProspect Global

6 mins read

INTRODUCING A NEW iProspect

Hello and welcome, I have the great pleasure of introducing the new iProspect, a brand new digital-first media agency which will define a new era of performance-driven brand building at a global scale. As Global President for iProspect, I’ve been fortunate enough to have a front row seat at the creation of this new agency as we’ve fused together skillsets, teams, and resources into something new and something different, with enhanced capabilities to accelerate our clients’ brand growth.  The essence of this new agency and its people is rooted in a single, fundamental belief: We are an agency where the promises of tomorrow are our building blocks for today, where uniting performance and purpose creates brands that can change the world by getting better one moment at a time. Simply put, iProspect is a new agency born at the intersection where the science of performance marketing and the art of brand building come together.  This unrivalled perspective, grounded in deep digital specialism, married with brand building strategic firepower enables us to optimise in real-time and with precision in order to accelerate brand growth in the short and long term. And, we can do all of this at scale. At iProspect we focus on how consumers behave in their digital world and apply that to real world scenarios via a highly connected and creative use of every media channel.  As digital specialists, our perspective allows us to rapidly optimise our work and adapt to ever-evolving human intent at those pivotal intersections in life where culture, content, data, and technology meet. We also understand people are different and behave differently the world over and it is through rich insights and our network of iProspect and dentsu teams globally that we can adapt, flex and scale to meet unique client, consumer and market demands.  We are an inter-operable organisation which builds solution-orientated teams via our agile teaming platform, underpinned by data and technology enabled infrastructure.   The heart of this agency is our immensely talented people and their unparalleled understanding of media, of local culture and, of course, their clients. We have built our new brand working with teams in more than 90 markets to ensure we have both global consistency and also local relevancy in everything we do. In short, this new iProspect is powered by our shared passion and restlessness to create momentous work which makes us proud, transforms brands, provides effective business growth, and sets us on a path to change the world by getting better one moment at a time. We want to drive growth for good through our commitment to a fairer, equitable and sustainable society that works for everyone. We are a different type of agency built for the future.   Amanda Morrissey 0

3 mins read

Shoppable by Design

Future Focus 2021| Shoppable by Design| iProspect Global

6 mins read

Inclusivity in Marketing

Future Focus 2021| Inclusivity Drives Attention| iProspect Global

6 mins read