Artificial Intelligence took the industry by storm in 2023, but what’s on the horizon for the year ahead? Marketers will need to cut through the noise, identify incremental innovation opportunities, and inject human creativity and empathy into AI-driven experiences. In this discussion, Whitney Fishman, EVP, Head of Innovation, and Liz Vance, EVP, Managing Director, at iProspect US, reflect on 2023, place their bets for the year ahead, and get candid about what it’ll take to move the needle from an agency, brand, and partner perspective.
