Balancing the intricate interplay of performance and culture, iProspect helps brands create and convert demand. How is performance seamlessly integrated into every facet of the consumer journey? Starting with the fundamentals: identity-first decision making, shifting from conventional funnels to dynamic flywheels, and using innovation to create a frictionless customer experience.
This discussion between Emily Anthony, SVP Head of Integrated Planning, and Michelle Snodgrass, EVP Head of Strategy, at iProspect, explores how iProspect is helping brands navigate the performance transformation journey.
