2024 will be a year of growth and transformation for iProspect, uniting Merkle Media and iProspect North America under a single promise: to help future-ready brands generate demand and accelerate decisions at every media touchpoint. But what exactly does that mean? With a keen focus on connecting brand and demand, iProspect brings a performance mindset to every touchpoint in the media journey to create relevant, frictionless brand experiences for the modern consumer. Hear from our powerhouse leadership-duo, Liz Rutgersson, CEO, and Amanda Moore, Chief Growth Officer, on their vision for 2024.
