The Senior Consultant (Media Planning offline), who will deliver effective offline media plans, based on media objectives and given a specific budget, following the entire process from competitive analysis, through selection of channels and vehicles, optimization of scheduling to post analysis.
It is a great opportunity to work in a dynamic international Company, for inspiring clients in a fast-growing phase.
You will be in charge of
Execution ad Contribution to the Strategy, Media Planning according to the guidelines supplied by the Leader
Manage day-to-day operations, maintaining a high standard of operational excellence
Build & maintains strong and trusting relationships with clients, serving as day to day point of contact and responding to all client requests and inquires
Understands the client’s goals and works collaboratively to achieve results
Monitors client’s competitive landscape, industry changes and client business results, translating those into actionable recommendations
Measure and analyze results in term of media and business KPI. Regular reports on what is working, what is not and propose adjustments to reach the client target
Coordination with internal professionals for full 360° communication approach
Involved into a global governance framework
· Simplify complexities and deliver added value in each step of the process
Qualifications:
Very Good knowledge of English
Proficiency in using standard planning tools and media research (Kimono, Arianna, Kubik, AQX Nielsen)
6-8 years of Media Agency offline experience (plus Offline Media Planning TV)
High skills at preparing a consistent media plan, considering all requirements and a budget
High skills in coordination and planning
Good Knowledge of Excel, Power Point
Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
Must be able to work in team and meet deadlines and client need
Cross media approach online and offline to set up the right balance
Positive and collaborative attitude
Problem-solving skills
University degree in Communication / Economics or relevant studies
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