Leveraging the 3 C’s of Media Convergence
Blog
Global President, Amanda Morrissey, delivered a keynote address titled ‘Convergence of Media’ at the unveiling of the dentsu-e4m Digital Advertising 2022’ report
5 mins read
YouTube SEO Guide
Blog
You have probably heard of Search Engine Optimization (SEO) before. But not many people have heard about YouTube SEO and channel and video optimization on the world's second largest search engine. The more a video is optimised, the better it will rank and the more positive its effect on the rest of the channel. In this YouTube SEO guide, you can learn a lot about how to optimise your presence on the video platform.
17 mins read
Hamish Kinniburgh appointed as the Global Chief Strategy and Consultancy Officer for all media agencies within dentsu
Blog
dentsu announces a strategic senior global hire, with the appointment of Hamish Kinniburgh as Global Chief Strategy & Consultancy Officer, Media, dentsu.
2 mins read
Carlsberg Group selects iProspect, a dentsu company, as new global media agency
Blog
Today the Carlsberg Group announced that iProspect has been appointed as its new agency, responsible for driving the company's advertising and marketing campaigns across all markets.
2 mins read
Common Website Migration SEO Mistakes to Avoid
Blog
Navigating your way through your website's migration without damage can be tricky. Avoid these SEO mistakes during the process and protect your rankings.
4 mins read
What should brands learn from Google Search Algorithms
Blog
Google Search Algorithm Updates are a great source for brands to adjust their organic strategy, rather panicking about it. Learn more on how can you use it to your advantage.
3 mins read
iProspect @ CES 2023: What's Next In Tech & Media
Blog
In our CES 2023 What’s Next Report, we have identified the intersection of key trends and technologies we saw on the show floor, along with what’s making waves outside of CES for the upcoming year.
1 mins read
iProspect bags the Zalando media account
Blog
The international fashion company selects iProspect as its Global Media Agency of Record following a competitive pitch.
2 mins read
The importance of maintaining investment during periods of financial downturn
Blog
Recession, financial downturn, call it what you will… what is clear is that the immediate reaction of many brands in periods of financial hardship is to claw back or reduce marketing budgets. From a media and marketing perspective it is of course frustrating when it seems like cutting ad spend is the immediate solution finance departments find to balance the books or prepare for a potential economic downturn. But is it the best solution, and if not, what does history and experience tell us is?
4 mins read
Ad Spend Report December 2022
Blog
Advertising Spend is projected to keep rising through the next few years, but the growth is slowing. Discover more insights at iProspect.
2 mins read
Global Demand For Privacy - The Beginning of A New Era
Blog
The Beginning of A New Era | A Guide for the New Era of Digital Marketing | The Cookieless World
3 mins read