Amanda Morrissey

Amanda Morrissey is responsible for the iProspect agency and brand globally and works closely with leadership and teams in over 90 markets to deliver digital-first end to end media solutions for clients. Skilled at leadi   g through change, Amanda has teamed with local markets and area specialists to build and launch a new global agency proposition, one which brings together the science of performance marketing and the art of brand building. A champion for local nuance and culture, she has instilled a supportive and collaborative infrastructure of experts and teams across the globe, who work together at pace and at scale to accelerate both domestic and international client growth. Amanda re-launched iProspect as a new global agency in March 2021 with this new proposition, enhanced capabilities and a brand-new identity.

Prior to joining dentsu and taking the reins at iProspect in 2020, Amanda had built a reputation as a change agent with digital, creative, data, technology and media expertise. Having previously held President, CEO and CCO within the advertising industry, as well as spending time as the client herself, Amanda is adept at bringing new products to market and navigating the associated challenges with brand launches. Amanda is also the G lo bal President at Vizeum, which currently still operates in some markets.