Affiliate Marketing
How We Do It
There are many affiliate publishers globally, from cashback and discount sites to content and remarketing. Instead of chasing deals that are superficially attractive but poor fits strategically, our approach is to use our data and expertise to build programmes with the publishers we know will best fulfill the objective. This increases the success of a programme by offering transparency to partners whilst building the right relationships with the right audiences.
How It Works
Using our extensive skills, database, and knowledge as a global affiliate marketing agency, we provide customised solutions to help brands generate new opportunities, leads and revenue. Our full list of Affiliate marketing services includes:
Process Assessment
We assess current and historic activity and review the existing publisher base. The data we gather here forms the basis for our subsequent actions and strategies.
Program Analysis
We study areas where the affiliate programme may under-index versus the rest of the market. We also evaluate competitor activity within shared publishers.
Program Auditing
We audit the programme against a checklist of efficiency metrics, focusing on areas where we can make improvements and create new opportunities.
Affiliate Marketing Strategy
From this checklist, we use our relationships with publishers to create a strategy that helps brands reach their KPIs, with a strong focus on transparency.
Brand Protection
This includes commercial protection with auditing copy and preventing fraud, which is often more widespread than marketers realise
