Intelligent Content

As 44% of CMOs see information overload as a key barrier to better relationships with consumers, it has never been more important for brands to develop meaningful content that will truly emerge from the noise. To be relevant in people’s lives, content should be based on robust audience insights, personalised and consistent throughout environments. In other terms, it should start with data and end with data. Intelligent Content is our process of creating and producing multi-format content that is grounded in data, made for real people, and achieves business goals.

Many companies can offer production. Some of these will offer strategy. A few will even offer paid promotion. We not only deliver all of this at market-leading quality, but also bring in the full force of our data and channel expertise to make sure we start from data-driven insight and end with data-driven proof. Data-infused creativity: at the heart of our content approach is a deep-seated capability to use data to both develop rich audiences and inform the content strategy. With a detailed, written content and editorial strategy, we execute all creative assets required. Data-driven performance media: we determine where audiences will be and where they’re likely to act to ensure the relevant content is positioned in the right place at the right time.