News
iProspect Japan Named H1 2024 LY Premier Sales Partner
Blog
iProspect Japan is certified as a Premier Sales Partner in the “LY Corporation Partner Program” for the first half 2024.
1 mins read
iProspect Japan Named 3-star for ‘Eruboshi’ Certification
Blog
iProspect Japan Receives Highest "Eruboshi" Certification as a Company that Promotes Women’s Participation and Advancement in the Workplace.
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iProspect Japan Named Bronze for X Advertising Official Partner
Blog
We are pleased to announce that iProspect Japan has been named as a 'Bronze Partner' in the 'X Advertising Official Partner Program'.
1 mins read
YouTube SEO Guide
Blog
You have probably heard of Search Engine Optimization (SEO) before. But not many people have heard about YouTube SEO and channel and video optimization on the world's second largest search engine. The more a video is optimised, the better it will rank and the more positive its effect on the rest of the channel. In this YouTube SEO guide, you can learn a lot about how to optimise your presence on the video platform.
17 mins read
iProspect Japan Named Best Brand Partner at Meta Agency First Awards 2023
Blog
We are pleased to announce that iProspect Japan, Dentsu Digital and CCI were named the winner of the Meta Agency First Award 2023 for Best Brand Partner.
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iProspect Japan Wins Bronze in LINE Biz Partner Program 2023
Blog
We are pleased to announce that iProspect Japan has been recognised with a Bronze Award in the category of Sales Partner in LINE Biz Partner Program 2023.
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Unlocking performance techniques in broadcast media - without being creepy
Blog
The biggest media opportunities come from borrowing techniques from performance experts. Our Head of Planning, Libby Darley talks data, privacy and targeting without being creepy.
5 mins read
iProspect @ Cannes 2022
Blog
We condensed the Cannes Lions 2022 panels, discussions, and creative work into five major themes, exploring how they are changing the media landscape, and identifying the most important takeaways for brands.
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How to Improve Customer Experience through DTC Channels
Blog
In the midst of the COVID-19 pandemic, people had no choice but to reconsider their lifestyles and shopping habits. As they increasingly shopped online, consumers developed new expectations from brands and platforms. Today, we look at retail-as-a-service and two powerful ways for brands selling online to improve their shopping experience: assisted commerce and payment/delivery services.
4 mins read
How to Win with Data in an Omnichannel World
Blog
As consumers, it has never been easier for us to shop on our own terms, online or in-store, when and where we feel like it. Beyond the growth perspectives that today’s shopping landscape represents for brands, it also poses two main challenges: how to connect consistently with consumers, and how to get a full picture of performance across environments.
5 mins read
Operating in the intersection of 3 Cs can help brands win
Blog
Global President, Amanda Morrissey, delivered a keynote address titled ‘Convergence of Media’ at the unveiling of the dentsu-e4m Digital Advertising 2022’ report
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Dentsu Ad Spend 2022
Blog
The new dentsu Ad Spend Report forecasts 9.2% growth in global advertising investment in 2022, outpacing real GDP growth projections by 4.7 percentage points. Dentsu combines data from more than 50 global markets on a semiannual cadence. The current report anticipates US$745bn in global ad spend.
5 mins read