Liz Rutgersson

As CEO of iProspect North America, Liz leads a team that seeks to situate media at the heart of the customer journey, highlighting iProspect’s best-in-class media offerings founded in identity and performance.  Liz has over 17 years of experience leading media teams and is a strong industry voice on the importance of data-driven performance media. She brings a diverse portfolio of experience including a degree in International Business, experience in Paid Search, Client Services, Programmatic & Paid Social, Media, Strategy, and Operations in both EMEA and US markets. Throughout her career, she’s honed specialist knowledge, awarding her a unique perspective that challenges traditional norms and instigates contemporary market solutions. Liz most recently served as Chief Media Officer at Merkle where she worked on the development of the media capability and proposition, growth and integration for key clients. Now she is bringing together Merkle’s media team and its clients into the newly reimagined, future-facing iProspect.