Our Team

Michelle Snodgrass

EVP, Head of Strategy

Michelle is driven by a passion for building meaningful connections between people and brands that drive business results. She carries a unique background in both Strategy and Communications Planning and over the last 18 years she has been honored to work alongside some of the world's greatest brands, most recently Bud Light, Budweiser and Michelob ULTRA.

Having worked in categories like CPG, Beer & Distilled Spirits, Fashion,Finance, Entertainment, Home Improvement & Design, Casual Dining andBeauty, she brings a great variety of experience to her everyday. She strives to keep her clients at the forefront of industry innovation and trends while building and reimagining iconic brands for the future.

Combining her passion for the industry and consumer behavior, Michelle has been called upon to write and provide commentary for publications such asBoston Magazine, Ad Week, The Drum and Food & Drink Magazine.