Voice Search & SEO Strategy Services

Search Engine Marketing

How We Do It

To begin prioritising for voice assistants today, we believe brands should get a baseline for how the major assistants answer queries in their vertical and consider the consumer queries they want to answer. By assessing how assistants answer or what is delivered back, we can identify and surface the white spaces for brands and roadblocks to content development. Brands need to communicate simultaneously, across many fragmented touchpoints, with their consumers. We advise marketers how to create a voice skill consistent with their brand and optimise it to bring additional relevancy for the consumer.

How It Works

Bots/Voice apps

Transitioning services to a voice medium can be a new, more efficient channel. We can help with the development, user adoption, and optimisation of these new bots.

Voice search for branding

When our clients need to be viewed as thought leaders, we can optimise websites and content so that their answers get picked by assistants when queried.

Voice search for commerce

Voice commerce is just getting started but will grow to be a large channel. Optimising products and listings positions them to be recommended (e.g., optimise within Amazon to get recommended by Alexa).

Voice search for location

Many people search for nearby restaurants, stores, etc. Optimising retail listings and product feeds, we make sure our clients are recommended with relevant information, driving foot traffic.

What We Do

We’re already using voice on the go through our mobile devices and at home, but the next big step for voice activation is the distillation of the technology and, instillation of new behaviours into new parts of everyday life. We believe voice will be the biggest shift in consumer behaviour since mobile, and that brands need to be voice-ready if they want to defend their position in this ecosystem. We’re here to help brands make sense of it all, and to help them push their business forward, so that they too can find their voice.

A leader in search marketing for more than 20 years, iProspect is at the forefront of voice search. We utilise our expertise in SEO to optimise our clients’ content, making it both conversational and easily understood by digital assistants. These digital gatekeepers, like people, only give one response to a question, so it’s not good enough to just be in the top 10 ranking. Brands need to be number one. In addition to search optimisation, we help brands build bots or voice apps that create new channels for their most important services.